Established in Osaka, Japan, just before the 20th century, Holbein Artist Materials adopted its name in the 1930s to honor the renowned European artist Hans Holbein. Since then, the company has become a global presence, trusted by artists across Southeast Asia, North America, Australia, and Europe.

What truly sets Holbein apart is its uncompromising dedication to quality. Using only the finest pigments, Holbein's color chemists maintain exacting quality control standards, ensuring remarkable consistency across every production batch. This precision guarantees that artists can rely on the same exceptional quality, time after time.
Unlike many competitors, Holbein does not produce entry-level or student-grade colors. Each of their 19+ professional-grade color lines is meticulously designed to meet the needs of serious and professional artists, emphasizing permanence, vibrancy, and technical performance. These unique formulations distinguish Holbein from all other brands, no matter their origin.